Opinion  

Attracting millennials and getting youth engaged

Lawrence Cook

Lawrence Cook

The Personal Finance Society has recently taken this a step further, teaming up with 15 adviser firms to launch a financial adviser apprenticeship scheme.

However, despite initiatives such as this, the industry remains fragmented where attracting new blood is concerned. We need to work together if we are to guarantee the future of financial advice in particular.

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And if we get the recruitment of younger people right, it could be beneficial for firms targeting the next generation of clients at the same time.

Lawrence Cook is director of marketing and business development, Thesis Asset Management