2. Saving is kind of boring, let’s be honest. We had to make it fun.
This became Plum, which we believe is a fun and engaging Facebook Chatbot that will automatically save what young people can afford without them having to do anything.
Indeed, since making Plum available, we have had thousands of people sign up across a spectrum ages and income levels, basically everyone can get help saving!
As you build a product you get more insight into why it works. For us, the value of our technology was to enable people to execute on their saving intentions, and enhance their current saving strategies.
People are busy and have lots to worry about already. Saving is time consuming, takes energy and the benefits aren’t seen for years to come, and so it can quickly go to the bottom of a person's to-do list. Technology can remove all barriers and enable actual savings.
Our mission with Plum is to enable people to achieve the lifestyle they want while ensuring they remain financially healthy.
Victor Trokoudes is co-founder of Plum
