Without a strong commitment to DE&I, financial services firms risk alienating segments of their customer base, losing trust, and failing to meet the diverse needs of all their clients.
Financial services firms, especially pension providers, can build on the success of finfluencers by providing the same relatability and inclusivity, coupled with professional regulation and expertise.
By doing so, they can connect with customers on a personal level, understand their unique challenges, and offer targeted, credible products and services.
This is where greater embedding of DE&I in financial services leads to better customer understanding, breaks down barriers, enhances risk management, builds community trust, and improves financial inclusion.
Femi Adigun is senior proposition manager and master trust DE&I lead at Standard Life, part of Phoenix Group
