Investments  

‘Customers expect a tailored investment solution’

This article is part of
Discretionary Fund Management - February 2013

The recent FSA suitability paper has made it clear to advisers what it expects to see in place should they decide to outsource discretionary fund management (DFM).

It specifies an adviser can either put a contractual agreement in place between the customer and the DFM, or it can retain responsibility for the discretionary management, but outsource the actual management to a third party.

In this latter scenario, the adviser must have discretionary permissions in place; if they do not, then they will be in breach of FSA rules.

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There are some off-the-shelf DFM arrangements out there, where the DFM does not have any kind of contract in place with the customer.

It also believes that there may be advisers in such a triangular relationship who do not have discretionary permissions in place.

Attention must be paid to substitutable products. The key consideration is the level of charges being levied on the customer which they may not fully understand.

In some DFM arrangements, the charge to the customer can comprise a charge levied by the platform, plus an adviser fee, plus a DFM fee, plus a charge for the underlying investment manager, not to mention VAT.

Total costs could spiral to more than 3 per cent a year if the customer’s outcome is not central to the portfolio design.

Tripartite DFM arrangements ensure customer interests are met and helps ensure compliance. There is an agreement in place between the customer and the DFM, and the DFM offers a bespoke service for a specific adviser firm and their clients.

Advisers are urged to review their current arrangements, and if they fall short of the required standards set by the FSA, they should consider an alternative investment approach for their customers.

The fact of the matter is, customers expect a tailored investment management solution when they use a DFM, and many may not be getting that.

The FSA thematic review suggests a number of arrangements shoe-horn customers into off-the-shelf DFM portfolios, which were not created to match a specific mandate.

Customers wouldn’t expect such service when buying a tailored suit for instance; they would expect it to be at least a matching size, if not made-to-measure.

There is a service issue at stake here, not to mention the compliance and suitability issues, which could have wide reaching implications for advisers, but also for DFMs and platforms that support such practices.

Graham Bentley is head of investment marketing at Old Mutual Wealth